Great piece about the Beer Experiment in this months issue of Wired, written by Nadya Labi. We’ve been pleasantly surprised by the quality of the writing about the experiment in the media over the past months. The pieces in both the IT and Wired and in many other outlets have been well researched, thoughful, and with just that little bit of levity – but not so much so that the research comes across as asinine. We approve!
This illustration by Andrew Zbihyj appeared with the Wired piece. Brilliant!